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Top 50 Hot Products in Europe

Top 50 Hot Products in Europe

In this unique research, item level data from some of the biggest Grocery retailers in Europe was shared with academics, who, using a complex methodology, were able to establish lists of the hottest products in the Fresh, Alcohol and Health & Beauty categories.

The report concludes with a simple message for the industry, which is to focus their improvement efforts on these hot products - make the 'vital few rather than the trivial many' the key focus of their attention.