• info@ecr-shrink-group.com

Understanding Losses in the UK News & Magazines Category

Understanding Losses in the UK News & Magazines Category

This article, based upon findings from ECR research conducted by the University of Leicester, presents data on the scale and nature of losses in the UK News and Magazines category, in multiple grocers.

The research has inspired a cross functional group of retailers, publishers, distributors and wholesalers to explore new interventions that together could be low cost and easy to implement.